My copywriting services

What is copywriting?

Copywriting aims to influence, persuade or sell something to its reader. It can be anything, a product or a service, an event or an experience. For a website, copywriting can improve its click-through rate as it leads visitors to actually move from being website visitors to becoming business clients.

What does a copywriter do?

Copywriters write all sorts of texts, including landing pages, product pages, category pages, brochures, marketing e-mails, advertorials, and social media captions. Most copywriting will include a call-to-action, a simple next step to move the reader into action.

For copywriting it is important to know your audience, as different audiences have different triggers that will convince them to take action. For example, there is a big difference between writing for a business (B2B) or for a consumer (B2C). But as long as the copywriter knows who they are writing for, they should be able to adjust their writing accordingly.

Why hire a freelance copywriter instead of using AI?

Striking the right tone-of-voice in copywriting is very important, and it is based on empathy with the audience. It is a human emotion, something generative AI cannot replicate. No matter how good your prompting is, generative AI is really only a simple predictive text model, it cannot strike the right tone.

This is why you want to hire a (freelance) copywriter, like me. Someone who will ask you about both the client you have and the client you want to have, and based on that answer they should ask you about your product, service or experience. Because that is information that will help to both strike the right tone and push the right trigger.

What is the difference between copywriting and content writing?

What differentiates copywriting and content writing from each other is their intent, their purpose. Copy writing often has a more commercial intent, while content writing has a more informational intent. Both are important, and they really go hand-in-hand to make the most out of your content.

Someone like me, who can do both, will help you to make sure that the written content matches the intent that is needed for each case. Want to have a chat before committing to any thing? That is no problem, let’s connect and talk about your needs.